Search Engine Optimisation (SEO) is a process of creating relevant information rich articles which include buyer keywords (known as search terms), structuring the site to make it easy for Google to understand, creating backlinks etc to a website to make it more recognisible by search engines like Google, Bing and Yahoo for example.
The more relevant, trustworthy and authoritative a website is in the eyes of Google by meeting their search engine criteria, the higher its pages will rank for customer search terms. Ranking a well made local business website is an ongoing process which typically my take anywhere between 6-18+ months depending how competitive the niche is.
We apply a number of proven strategies to make your website rank higher in search engines
The benefits of this: potential customers visit your site, read about your services and go on to buy your products or your services. Ideally your website at the top of page 1 for the main customer search terms, which in turn exponentially increases customer calls.
Here’s a question for you.
When you last searched for a product or service on Google and looked at the results, did you only look at the first 3 that appeared?
If your business does not appear in the top 5 results on the front page of Google, it’s pretty much invisible online.
And if your website isn’t ranking highly, how many potential customers do you think you’re missing out?