What Is SEO?
A wise person once commented “A website without SEO is equivalent to a business card in the top drawer”
Search Engine Optimisation (SEO) is a process of creating relevant information rich articles which include buyer keywords (known as search terms), structuring the site to make it easy for Google to understand, creating backlinks etc to a website to make it more recognisible by search engines like Google, Bing and Yahoo for example.
The more relevant, trustworthy and authoritative a website is in the eyes of Google by meeting their search engine criteria, the higher its pages will rank for customer search terms. Ranking a well made local business website is an ongoing process which typically my take anywhere between 6-18+ months depending how competitive the niche is.
We apply a number of proven strategies to make your website rank higher in search engines
The benefits of this: potential customers visit your site, read about your services and go on to buy your products or your services. Ideally your website at the top of page 1 for the main customer search terms, which in turn exponentially increases customer calls.
Here’s a question for you.
When you last searched for a product or service on Google and looked at the results, did you only look at the first 3 that appeared?
If your business does not appear in the top 5 results on the front page of Google, it’s pretty much invisible online.
And if your website isn’t ranking highly, how many potential customers do you think you’re missing out?
We Can Create Search Engine Optimisation Packages
But How do you SEO a website?
At Lead Logics we carefully target keyword rich content that the end users and search engines such as Google are looking for.
- Create relevant content incorporating keywords and phrases your customers type or speak into search engines to find your products or services.
- Regular high quality content to keep your website and business fresh and relevant in the eyes of search engines, your site is well looked after! This also keeps customers and readers engaged with your business and helps to build trust with the customers.
- Internal and external link building to build trust in your site as one with authority
How Does SEO Help Me And My Business?
Quite simply, Google recognises your website which is your piece of virtual real estate as relevant, high quality and trustworthy. The search engines move the specific pages of your website higher in their SERPS ( Search Engine Results Pages) ranking hierarchy. Your business receives targeted exposure exponentially increasing the likelihood potential customers will access your service or buy your product rather than your competitor.
SEO website = higher ranking = more traffic = more customers = more $
Because your business is unique, SEO packages are not one size fits all packages. We work together to tailor the best SEO package to get the best results for your business.
A chat is free, so please give us a call.
