Web Design Company

Is your business being found? Internet search results are the fastest digital road map to your business website. But if the directions to find your website are incomplete, you risk losing potential clients and customers and inevitably, revenue.

At Lead Logics, as your web design agency, our business is to get your business found on page 1 of Google. Our team of experienced creators take care of the vital steps to lead customers to you.

We have the knowledge and experience to build websites that people will find quickly, whatever device they are using. Your business is in front of your target audience in a matter of seconds whether they are on their phone, tablet, laptop, or desktop.

Make your website do the heavy lifting

High-ranking websites show up on page 1 of your users’ search results. This is by design, not by random good luck. The content of these sites has been strategically created to target the right audience and instill trust.

Your website should be a clever combination of Google recognised search terms, careful placement of headings and sub-headings, and optimised images. This is SEO – Search Engine Optimisation – the holy grail to all website creators.

A website is the welcoming committee to your business. It’s where your visitors get to know, like and trust you. A well-structured, well-designed, and well-written website confirms the authenticity of your business, your credibility, and ultimately attracts more customers.

Your domain name and business name

Obscure spelling is an SEO no-no. Your goal is to be found and the wrong name can send your online property into cyber-obscurity.

Your domain name and your business name should be easily recognisable by Google.

While Kryptyk Bizness Naymes might be unique, they don’t work in a world of internet searches, especially voice-activated searches. Kryptykbiznessnayme.com.au lacks two hugely important elements:

1. Correct spelling – crypticbusinessnames will be easily found by Google
2. The .au suffix–www.crypticbusinessnames.com.au reassures your audience that you are an Australian business.

The importance of owing your domain name cannot be underestimated. This is your business – don’t hand control to a third party.

A picture doesn’t paint a thousand words

In the world of SEO, a thousand words is exactly that. While an image can help tell a story, it must be supported by the right words and only if it has been optimised to include alt text. Google crawlers cannot read images.

Fun fact: Google can’t differentiate between images that have not be fully optimised. All images need a name, or Google will just allocate a number. And that simple doesn’t work for SEO!

DIY websites

You can build your own website. You can service your own car. But without the knowledge and expertise, things can go horribly wrong.

It takes time to put a quality website together but when it has been handled by qualified experts and indexed by Google, it will reach a new audience. And this means more customers and more revenue for the business.

Your customers are busy people who want to search, find, and act on what they need in a matter of seconds. Literally. Your business website needs to load quickly and grab their attention immediately, or you could lose them to a competitor.

Your website can be simple or complex – but it must have quality content, be easy to navigate, have obvious Call to Action links and be Search Engine Optimised. After all, you want your business to rank highly in Google searches. And this is where DIY often fails.

What about social media?

While social media platforms are a handy marketing tool, they should be signposting your followers to your business website. If your business is using social media and your target market isn’t, have you considered you are restricting your reach?

Use your socials wisely and direct your followers to your website.

Are you ready to move your business to page 1 of Google?