Real web design and local SEO for businesses who mean business.
No confusing tech-speak. No ghosting. Just high performing, beautiful websites built by local experts who care about your bottom line
No Matter Where We Are, We Are Always People Doing Business With People
We know exactly what it takes to run a successful small business, because we’ve always been self-employed
We understand the late nights, the passion, and the frustration of having a beautiful business that feels invisible online. If you’re running a bricks-and-mortar shop, a local trade, or a growing service business, you don’t just need a “pretty” website—you need an online asset that works as hard as you do.
At Lead Logics, we bridge the gap between creative design and technical performance. We specialize in handcrafted, mobile-friendly WordPress websites and local SEO services designed to increase customer phone calls, build brand awareness, and turn everyday visitors into paying customers.
One point of contact. Total peace of mind.
Ever worked with an agency where you get passed around from a sales rep to an account manager, and your vision gets lost in translation?
We do things differently. When you partner with Lead Logics, you deal with one dedicated expert from the initial strategy session right through to launch day and handover. You get a seasoned Web Designer, Graphic Artist, Tech Specialist, and Digital Marketer all rolled into one seamless experience.
Behind the scenes, we coordinate a trusted, boutique team of professional developers and specialist copywriters to bring your project to life—but your main point of contact is always direct, personal, and reliable.
Award-Winning Strategy You Can Trust
We don’t just claim to build websites that perform—we’ve proven it. As the founders of Lead Logics, we are incredibly proud to have been recognized by the eBusiness Institute Australia, winning multiple digital marketing awards including the prestigious “Runners Up Legends Cup.”
For you, these aren’t just badges on a page. They are your guarantee that we possess the advanced, accredited technical skills required to build fast, secure, and highly optimized websites.
Our Advanced Accreditations Include:
eBusiness Institute Champions & Digital Entrepreneurs Masters Program
Advanced Digital Marketing & User Experience (UX) Accreditation
WordPress Website Development & Data Analytics Certification
Website Security & Webmaster Management
Meet the Team
Chriss Smith | Founder & Lead Website Designer
Building high-performing websites since 2011. Chriss combines a sharp eye for clean visual design with deep expertise in local SEO and lead generation. She’s the structural mastermind who ensures your site isn’t just a digital brochure, but a tool that grows your business.
Mark Smith | SEO & Digital Marketing Specialist
Mark lives and breathes data, Search Engine Optimisation, and Strategy. Passionate about supporting the local business community, he is an active member of Small Business Mentoring Victoria and the Victorian Chamber of Commerce, helping local businesses find their competitive edge.
Jay Sandler | Graphic Artist & Logo Design
Bringing years of international and Australian design experience, Luke ensures your branding, logos, and visual assets look sharp, modern, and instantly professional
Herman A. | Technical Support Engineer
The backbone of our website security, hosting speed, and technical maintenance. Herman makes sure your site stays fast, safe, and up-to-date.
Aleisha | Content & Copywriter
Our resident wordsmith. Aleisha has created copy for us for years and takes your business’s core story and turns it into compelling, clear website copy that engages visitors and drives them to take action.
Oscar | Chief of Light Relief
Our dedicated backup team. Oscar specializes in morale-boosting tail wags and reminding us to take a screen break.
Real Results. Real Growth. Real Local Success Stories
See how we’ve helped Victorian small businesses dominate local search and turn web traffic into daily phone calls since 2011
Based on Our Latest Client Google Reviews
Ella Edwards - Boutique Property Conveyancing, Wagga.
I’ve been able to successfully expand the reach of my conveyancing company locally.
The local SEO service Chriss offers is amazing, highly recommended.
Getting conveyancing calls every day and ranking #1 across Wagga, Griffith & Junee makes me very happy.
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Mark Chaplain - McPerformance Motorcycle Exhausts, Trafalgar.
Chriss had a lot of excellent suggestions and rebuilt McPerformance Motorcycle Exhausts and the website is performing above my expectations in a very short time as it was launched 3 months ago and already sales have picked up, and getting enquiries.
I can’t commend you high enough for your help.
Very happy with the new site.
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Judi Pay - We Are Philip Island
The depth of knowledge and help that I have received is immeasurable.
You know that expression, you don’t know what you don’t know – well that was me. I have learnt so much about website promotion and marketing that I did not even know existed.
Without Lead Logics I would have been one of those unnoticed websites languishing on page 3. I am so grateful for their patience and belief in me.
If you need help – you are crazy to go past Lead Logics. Thank you SO much guys.
Judi Pay We Are Phillip Island and Gippsland Directory.
Hamish McGregor - McGregor Building, Ballarat.
She was really easy to work with and understood exactly what was required.
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Chris Graham - Hyplane Constructions, Officer.
We have steady work coming in which we are very happy with and the quality of leads is very good.
We wouldn’t hesitate recommending Lead Logics to anyone in need of website design.
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Luke - Oven Repairs Geelong
Chriss called out of the blue to see if we could work together for oven repairs and we haven’t looked back since.
Easy to work with and we are thrilled.
Backed by Industry Leading Frameworks and Certifications
